COOP takes part in the “Towards a Sustainable Expo” programme with initiatives concerning all the four categories.
COOP exhibited innovative examples of alternative agriculture aimed at increasing cultivable surfaces and reducing water consumption (for example, self-sufficient floating greenhouses that purify sea water with solar energy, hydroponic vertical cultivation systems, sea farms, etc.).

In addition, COOP set up many workshops for teachers and children aimed at educating them in informed consumption: in the six-month period, more than 400 classes took part with a total of about 8.000 students. At the “Supermarket of the Future”, by touching the surface of the 1.400 products offered, Visitors could view on screens installed above the displays information concerning the origin of the raw materials used for the products, allergens, nutritional data and, especially, the environmental impact caused by production, expressed in equivalent CO2 emissions.

Lastly, COOP made an inventory of the CO2 emissions produced by the creation and management of its Exhibition area and partially offset them by purchasing Gold Standard carbon credits.

About the architecture sustainability, Coop worked on issues for the part of the interior fittings and systems while the envelope was already built. In particular interesting aspects on sustainability are the use of certified wood for the interior floor and the use of technologies to reduce energy and water consumption. The inside of the supermarket was the main scenario in which apply energy efficient lighting systems and monitoring systems to gather information useful to the continuous improvement of energy performance.